The Internet and social media have undermined traditional media and created a far more dynamic, and complex, world in which to operate. Today, competition for coverage is more intense but the opportunities to publish are far wider, thanks to social media.
Agencies in the Plexus Group have an intimate knowledge of their country’s traditional media and can support clients in developing a pro-active media relations programme that combines news management and delivery with a more issues-based comment and thought-leadership approach.
Support is very practical and ensures that your messages, and your messengers, are delivered to the right media in a timely manner with the ultimate goal of influencing key stakeholders. Key services include:
Media: Research and management so that you have a comprehensive database of key outlets together with named correspondents, editorial profile, and other useful intelligence.
Materials: Creation and ‘transcreation’ of press information, ranging from the humble press release through to by-lined articles, case studies and white papers.
Journalist: Support with creating and managing journalist interviews, including preparing and supporting executives with media engagements.
- Features: Development of feature opportunities through researching topical issues or monitoring feature plans and pitching the client as commentator or by-lined article writer.
The creation of on-going relationships between an organization and key journalist is absolutely vital. Plexus ensures that a client develops a positive working relationship with key media personnel so that there is good understanding based on regular dialogue.