Building a good working relationship with industry research analysts is a vital part of many companies' marketing and communications mix. While many are international organisations, there also exists a need to engage with national research and consulting firms.
The Plexus Group has a widespread network within the analyst communities and we are constantly expanding relationships with key people in the major firms. Your Plexus team can assist in identifying key people to approach and highlighting upcoming opportunities to engage in relevant research projects.
Key areas of expertise include:
Analysts: Research and management so that you have a comprehensive database of key firms, together with named analysts, areas of interest and expertise, and other useful intelligence.
Materials: Creation and ‘transcreation’ of briefing information, ranging from white papers to presentations that can be used to inform and educate analysts.
Engagement: Support with creating and managing briefing meetings, including preparing and supporting executives with analyst engagements.
- Reports: Development of opportunities to contribute to up-coming research reports.
The team will also work with clients to set up briefings on their company's strategy, products and services. Established relationships mean that there is an immediate connection to handle research requests and provide relevant information that supports the client’s goals and objectives.