Consumer & Lifestyle

In today’s media environment, consumer lifestyle public relations is becoming increasingly challenging. Keeping up with the diverse channels of influence that drive your customer’s purchasing decisions, behavior patterns, activities, attitudes and interests is a daunting task, let alone creating a strategic programme that effectively engages them.

At Plexus, we navigate the ever-transforming social and mobile media channels and guide you successfully through traditional media to provide a consistent message that resonates with your customers’ values, attitudes and lifestyles. Today’s communications environment isn’t about communicating to an audience, it’s about communicating with an audience – engaging them to join the conversation.

Plexus can develop and implement local and global communications programs providing a consistent brand message across platforms and geographical boundaries. Our creative traditional and social media campaigns generate a buzz placing your brand front-of-mind of the customer.