Blogs

Written by Elena Kuznetsova - Gurov and Partners | 29. September 2016
In the past two decades, the Russian PR-industry has come a long way from simple activities, implemented via fax and telephone, to serious and large-scale multimedia and digital campaigns. 15 years ago, I felt like an alien when the lecturer at the London PR School told me about online communication, video releases and conference calls. Today, the difference in the forms and means of...
Written by Jutta Lorberg - BSK Becker Schreiner Kommunikation | 11. April 2016
Marketing professionals all over the world love any opportunity for a sales pitch that reaches out to potential clients. They love mobile marketing, they love email marketing and of course, they love social media… any social media. If one were to invent a new communication channel, they could be sure that marketing would begin to use it in no time whatsoever. Corporate communications, on the...
Written by Federico Marchisio - Say Communications | 23. March 2016
Yes, I know what you’re thinking, “kill me now, please!” I had the same reaction when Say’s Director of Tech asked me to write a blog about B2B social media. Let’s be honest, the subject does seem rather passé. The prospect of yet another article on how social media is crucial to a B2B marketing strategy can potentially seem very dull, but armed with a life-threateningly strong cup of black...
Written by Mara Carpencu Pop - Active PR | 16. February 2016
The roles of PR agencies in recent years have become so diversified that keeping up with the latest trends can be a rollercoaster ride. From new social media platforms making waves online, to proving ROI of owned content and lead generation, PR wears many hats these days and 2016 looks to be a year of even greater diversification. Agencies from across the globe face similar challenges regardless...

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