Blogs

Written by Renata Victal - Capital Informacao | 21. April 2017
It is not essential for any company to have a website in order to make an impression or have an online presence. The reason here is simple; comments about the company by any user on any social media platform are recognized. It can be a complaint, a product review, a picture, latest information, a product launch, or anything that involves the product or the parent company. Hence media presence is...
Written by Marcela Thyse - Capital Informacao | 06. April 2017
What you need to know when working with the Brazilian press Similar to all professions, journalism has its own methods and procedures that act as a foundation for performing activities worldwide. The fight for the scoop, the importance of having a reliable source, choosing a good lead and great relationship, networking skills etc. are different features that are common to all professionals,...
Written by Luciane Bernardi - Capital Informacao | 14. March 2017
Since the 90s, the internet and the new era of digital technology have forced Brazilian media companies to reinvent themselves. This movement towards an online society was also a watershed moment for PR agencies in Brazil. Thereafter, the focus shifted and an expansion within the services offered took place. A press agency had to take on other roles, such as those of a communications agency as...
Written by Jennifer Dunbar - Dunbar Jones and Associates | 07. December 2016
Public Relations In Asia - Where Cross Cultural Communication Is More Than Just Google Translate Asia’s ascent as the engine of growth in this globalised economy has attracted a surge in Foreign Direct Investment with European and North American companies jostling to either set up manufacturing plants, or sell their products and services to the burgeoning consumer markets. While many have been...
Written by Stella Jansen - Progress Communications | 09. November 2016
“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. Uhm no, I mean Sinterklaas. Followed by the usual explanation: “Sinterklaas is this old guy dressed in red, and he rides a white horse. He has hundreds of Black Petes who help him buy, wrap and ship all the presents for all of the well-...

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