Blogs

Written by Pawel Soproniuk - Neuron Agencja PR | 27. October 2017
Managing communication in crisis situations is a bit like a fire brigade in action. Everybody sees vehicles with sirens on, shining helmets and sooty firefighters. Few realise that the foundation of the fire brigade’s work is preventing fires from occurring in the first place, through education, audits and other preventive measures. We must not limit crisis management to the ability to deal with...
Written by Pawel Soproniuk - Neuron Agencja PR | 04. September 2017
Most companies don't have a communication strategy in writing. Usually, they lack the time, tools, or knowledge to make one. And, because not all companies can afford to hire specialists, we’ve decided to give our readers some tips regarding holding your own communication strategy workshop. It's not easy, but also not impossible! So, let's get to work! Why should a PR strategy be covered in a...
Written by Brenda Cobeaga - Entercomm | 02. August 2017
Many companies have opted for a presence on social networks because they are excellent tools for branding, communicating with users, and enhancing customer service. Ideally, it is better to have a strong presence on specific platforms related to your target audience than to dilute your presence across many platforms. A focused approach ensures the attention your business or brand needs to achieve...
Written by Stella Jansen - Progress Communications | 16. June 2017
No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read. It’s the only way to ensure their news is successfully distributed in the country...
Written by Clotilde Betermier - Intro Iberica | 22. May 2017
There are a number of advantages if you work with a professional Communications and PR agency. The ten most important can be found in this video.

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