Blogs

Written by Brenda Cobeaga - Entercomm | 02. August 2017
Many companies have opted for a presence on social networks because they are excellent tools for branding, communicating with users, and enhancing customer service. Ideally, it is better to have a strong presence on specific platforms related to your target audience than to dilute your presence across many platforms. A focused approach ensures the attention your business or brand needs to achieve...
Written by Stella Jansen - Progress Communications | 16. June 2017
No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read. It’s the only way to ensure their news is successfully distributed in the country...
Written by Clotilde Betermier - Intro Iberica | 22. May 2017
There are a number of advantages if you work with a professional Communications and PR agency. The ten most important can be found in this video.
Written by Renata Victal - Capital Informacao | 21. April 2017
It is not essential for any company to have a website in order to make an impression or have an online presence. The reason here is simple; comments about the company by any user on any social media platform are recognized. It can be a complaint, a product review, a picture, latest information, a product launch, or anything that involves the product or the parent company. Hence media presence is...
Written by Marcela Thyse - Capital Informacao | 06. April 2017
What you need to know when working with the Brazilian press Similar to all professions, journalism has its own methods and procedures that act as a foundation for performing activities worldwide. The fight for the scoop, the importance of having a reliable source, choosing a good lead and great relationship, networking skills etc. are different features that are common to all professionals,...

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