Blogs

Written by Stella Jansen - Progress Communications | 16. June 2017
No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read. It’s the only way to ensure their news is successfully distributed in the country...
Written by Clotilde Betermier - Intro Iberica | 22. May 2017
There are a number of advantages if you work with a professional Communications and PR agency. The ten most important can be found in this video.
Written by Renata Victal - Capital Informacao | 21. April 2017
It is not essential for any company to have a website in order to make an impression or have an online presence. The reason here is simple; comments about the company by any user on any social media platform are recognized. It can be a complaint, a product review, a picture, latest information, a product launch, or anything that involves the product or the parent company. Hence media presence is...
Written by Marcela Thyse - Capital Informacao | 06. April 2017
What you need to know when working with the Brazilian press Similar to all professions, journalism has its own methods and procedures that act as a foundation for performing activities worldwide. The fight for the scoop, the importance of having a reliable source, choosing a good lead and great relationship, networking skills etc. are different features that are common to all professionals,...
Written by Luciane Bernardi - Capital Informacao | 14. March 2017
Since the 90s, the internet and the new era of digital technology have forced Brazilian media companies to reinvent themselves. This movement towards an online society was also a watershed moment for PR agencies in Brazil. Thereafter, the focus shifted and an expansion within the services offered took place. A press agency had to take on other roles, such as those of a communications agency as...

Pages