The Nordic countries make up a region in Northern Europe and consist of Denmark, Finland, Norway and Sweden. The Nordic countries share much common history such as political systems and the Nordic economic model. The Nordic countries have a combined population of approximately 25 million people.
When expanding the business into the Nordics the stable political conditions and well-developed welfare model make the region attractive for several reasons.
With a high quality education system combined with a high average income per citizen the region bears plenty early adaptors when it comes to technology. This makes the Nordics an ideal place to roll out new technological products. In addition, the region is also internationally known and recognised for its focus on both environmental solutions and healthcare solutions.
Finally, it is important to underline that even though the Nordics might appear as a homogenous region in many ways Denmark, Sweden, Norway and Finland are still four individual countries with four individual cultures and languages.