Italy is a country of 60 million and the third largest economy in the Eurozone, following Germany and France. Its industrial sector employs 30% of the work force. Italy leads in the fashion industry, with brands like Armani, Prada, Dolce & Gabbana, enjoying stable growth and more recently expanding in the Far East. Other notable areas in luxury goods are furniture and yachts. Design is also an area of excellence with key events around the country to showcase this expertise including the annual April “Fuori Salone” in Milan and biennale in Venice.
Global trends are apparent in Italy, but always with a local twist. Social media has arrived in force. Some 18 million Italians are registered on Facebook. Twitter is becoming increasingly popular. Milan remains the media center of the communications industry and press briefings and conferences still work well. Bloggers and other online media are important targets, particularly in reaching younger audiences. Local dailies are key in reaching regional targets. Television retains its dominance with seven national TV channels and 200 local channels.